In 1997, the Tognazzinis turned to
consumer-direct fresh fish sales in response to increasing disparity between
wholesale and consumer fish prices. They have built a large and loyal following
of customers who truly appreciate the value and quality of the Bonnie
Marietta’s fresh salmon and albacore. From approximately May through
September, Captain Mark fishes during the week, weather permitting. Depending on
supply (remember, it’s called “fishing” not “catching”), dockside sales
generally begin on Saturday at 8 A.M., but occasionally are conducted on other
days. (Our weekly emails notify customers of sale days and times.) An email is
sent each week, notifying customers of weekend sale times.
WHY BUY OUR FISH?
The salmon that is sold by the Bonnie Marietta is caught using trolled
barbless hooks. It is fresh, not frozen, and has been stunned, bled,
gutted, gilled, and iced at sea. The albacore that is sold by the Bonnie
Marietta is caught using surface-trolled hooks. It is fresh, not frozen,
and has been spiked, bled, gutted, gilled, and iced at sea. (This makes our
albacore truly unique.)
Stunning and spiking prevents fish from flopping around on deck or on each
other, after being caught. Bleeding, gutting, and gilling at sea allows the fish
to cool much more rapidly, from the inside out as well as the outside in. It
also saves you at least 10% at the scale. Other fishermen may bleed their
albacore, but few make the extra effort to gut and gill at sea, and you should
demand it! Our fish is well packed in ice in the Bonnie
Marietta fish hold until YOU purchase it.
THE VALUE OF A WHOLE FISH
The Bonnie Marietta is licensed to sell directly to the consumer by the
California Department of Fish and Game, and only sells its fish whole. Once you
purchase your fish, you can take it home whole or have it cut to order, for
FREE! Custom cutting options include steaks, fillets, and roasts.
New customers sometimes are hesitant to buy a whole fish, even with free
cutting. If a whole fish seems like too much to eat, remember that it will stay
fresh for about five days, you can freeze some, and you can share it with
others. You might also be able to find a friend to split the purchase of a fish
If you are curious about the amount of return after the fish is cut, you will be
pleased to know that a salmon will yield in excess of 70%, while the return on a
albacore will exceed 50%, even if you leave the head and backbone behind.
However, you are also welcome to keep all parts of your fish (whether salmon or
albacore), as the head and backbone can be cooked or otherwise used.
Ice is also free, if you need it for the trip home. Don’t be afraid to ask
questions whether you are a first-time customer or a long-time “regular.” We
always endeavor to give you the service you need, want, and deserve!
TOP-QUALITY FRESH FISH
Have you compared our price with that of other fresh troll-caught California
King salmon? Have you compared our quality against that of farmed or net-caught
salmon? Keep in mind that our salmon are not farmed or net-caught, and don’t be
hesitant to express your preference for troll-caught California Kings at
grocery stores and restaurants. Whether buying salmon or albacore, how many
times has that fish changed hands before reaching you? How confident are you of
the quality and freshness of the fish you buy elsewhere? The Bonnie Mariettta
also follows all local regulations, and with the County Supervisors’ unanimous
vote, was instrumental in establishing the County Health Department’s voluntary
guidelines for dockside sales. THE BOTTOM LINE: The quality of our fish can be
seen and tasted! Don’t accept anything less than exceptional quality, value, and
service for your money! The Bonnie Marietta wants to be your source for
fresh salmon and albacore!
SIGN UP FOR OUR
"FISH LIST” WEEKLY E-MAIL!
Sign up for our “Fish List” weekly email
update if you would like to know when fish is available from the Bonnie
Marietta. It’s free and it’s easy! Emails are sent weekly through salmon and
albacore seasons (approximately May through September). Just write to us at
and ask to be put on the “Fish List” or use our
Fish List Web Form. We don’t give your address to anyone
and it can’t be viewed by other recipients of the weekly update. If you don’t
hear from us within a week, e-mail again, to be sure your message was received.
(Sign up NOW! Just click
COME SEE US!
When not at sea, the Bonnie Marietta is docked on the waterfront in Morro
Bay, California. Look for it on the Embarcadero just north of Beach Street.
During salmon and albacore seasons, come by to buy a fish or just to watch us
sell our catch. (Our fish sales are usually on Saturday, but may start Friday
afternoon and/or run into Sunday. Our weekly emails notify customers of sale
times.) You’ll find the Tognazzini crew friendly and helpful. It’s a
one-of-a-kind family operation!